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RESULTS THAT SPEAK

Product Sampling
Case Studies — India

Real campaigns. Real leads. Real results. Every number below comes from an actual SampEasy deployment at premium gym venues across India.

1,878+

Verified leads delivered

₹0

Sample wastage across campaigns

100%

DPDP-compliant opt-in data

3

Campaign tiers, zero lock-in

Sports Nutrition · D2CAMPLIFY

612 Verified Leads in One Weekend

Protein Supplement Brand

₹259 / lead

A direct-to-consumer protein brand needed first-party data from gym-going consumers without the guesswork of retail sampling. We deployed a weekend campaign across 4 premium gyms. QR gate ensured only active members sampled. Every lead opted in at the point of scan.

Outcome

Brand ran a retargeting campaign on the CSV within 48 hours of receiving it. 11% of leads clicked through the Delayed Hook SMS within 3 hours of scan.

612

Leads delivered

₹259

Cost per lead

11%

SMS conversion rate

2 days

Campaign weekend

Personal Care · FMCGSIGNAL

503 Leads, Zero Wastage, One Campaign

Ayurvedic Skincare Brand

₹157 / lead

A mid-size FMCG brand had been sampling at retail but had no way to track who actually tried the product. They chose SampEasy to pilot QR-gated sampling at gyms in two cities. Goal: build a first-party database for a CRM retargeting sequence.

Outcome

All 503 leads were DPDP-compliant opt-ins. Brand plugged the CSV directly into their email automation tool the same day. First campaign led to an AMPLIFY booking for the following month.

503

Leads delivered

₹157

Cost per lead

0%

Wastage rate

2

Cities

Beverages · D2CDOMINATE

Category Exclusivity Across 8 Gyms

Energy Drink Brand

750+ Leads · Full Conversion Loop

A challenger energy drink brand wanted to own the gym channel in one metro city before a national launch. They needed exclusivity, pre-hype visibility, and a full conversion loop from sample to purchase. DOMINATE tier with Executive Prime Time add-on.

Outcome

Instant Strike (mobile checkout pop-up at moment of scan) generated 94 direct purchase attempts within the sampling window. Pre-hype lobby placements ran 3 days before deployment, building anticipation.

763

Leads delivered

8

Gyms covered

94

Instant Strike clicks

3

Pre-hype lobby days

YOUR BRAND NEXT

See what 500 verified gym leads
can do for your brand.

Every result above started with one campaign. No lock-in. Your CSV in hand post-campaign weekend.

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